Why go mobile? What is responsive web design? Here are some answers.
There are several good reasons to make your website mobile-friendly. First, a large number of people use their smartphones to access websites, whether they are traveling from out of town, or perhaps they are simply on the move locally. Regardless, website analytics now show that for most sites, approximately 50% of the traffic comes from mobile.
Website analytics now show that for most sites, approximately 50% of the traffic comes from mobile.
Second, Google has taken it upon themselves to become the mobile police. If a website is not mobile-friendly, it takes a penalty in search engine rankings. Websites now receive an annotation of "mobile-friendly" in the listings too if they are indeed mobile-friendly according to Google standards. So, if SEO matters to your site, you need to get it mobile-friendly now.
If a website is not mobile-friendly, it takes a penalty from Google in search engine rankings.
Responsive web design (RWD) is a phrase that's getting a lot of play lately. Plainly, it means that you code and design a website so that it shows up properly scaled and sized for any sized device: desktop, tablet or smartphone.
In the past, before RWD, there would be two sites, desktop and mobile. The problem was that when you changed something, you'd have to make the changes in two places, for both sites, which meant extra work and extra costs. With RWD, you make the change in one place and you're good no matter what device is used to view your site.