Search Engine Optimization
What is SEO and why is it important? SEO is search engine optimization. It's taking a web page and then using special techniques to help Google and other search engines rank it against similar pages for various search phrases found on the page. Why is SEO really important? Well, Google uses over 500 different ranking criteria and since it says it stores information on about 130 trillion (that's 130,000,000,000,000) web pages, there's no way a website is going to make it onto the first page of Google results without some quality SEO work. And getting onto the first page of Google results is often the difference between your website being found, or not.
Getting onto the first page of Google results is often the difference between your website being found, or not. Pick "being found". It's better.
According to industry experts, about 65% of traffic to a website comes from a search engine. If you're not focusing on search engine optimization, that's a huge number that you're missing out on. One of our most successful clients gets about 74% of their traffic from search engines. People search, find them, visit the website, and buy.
Our philosophy is that with so many trillions of web pages, people are now focusing their searches locally, when possible, to filter out some of the noise. Our SEO capitalizes on this local trend, and it gives our clients a leg up on the competition.
One of our clients wrote this: "It (our SEO) has attracted not only new patients seeking this treatment, but also several physicians who are seeking solutions for their patients. It would be impossible to calculate the actual ROI, but one of those physicians has referred us upwards of 20 patients in the past 6-8 months."
It's important to understand some of the basics of SEO, but for the most part, it's you putting your trust in us. One of our clients wrote this: "It (our SEO) has attracted not only new patients seeking this treatment, but also several physicians who are seeking solutions for their patients. It would be impossible to calculate the actual ROI, but one of those physicians has referred us upwards of 20 patients in the past 6-8 months."
SEO doesn't happen overnight, nor is it a once-and-done thing. The search engines adjust their ranking algorithms frequently, and that requires us to make adjustments to your SEO, and so on. It's a constant battle for page 1 supremacy, but it's a battle that we've been winning for our clients for 20+ years.
We actually have an SEO client that has been with us for over 20 years. Why would they keep paying, month after month, our SEO fees for 20+ years? It should be obvious. Because it works. Because it makes them money. Because they realize that without our SEO, they wouldn't be as successful as they are.
SEO...it should stand for a Successfully Exceptional Opportunity!
